1. DKE
  2. Research
  3. Publications
  4. Schu18d

PESTEL Modeler: Strategy Analysis Using MetaEdit+, iStar 2.0, and Semantic Technologies

Authors
C. Schütz, E. Mair, M. Schrefl
Paper
Schu18d (2018)
Citation
Proceedings of the 2018 IEEE 22nd International Enterprise Distributed Object Computing Workshop (EDOCW), October 16-19, 2018, Stockholm, Schweden, IEEE Press, ISBN: 978-1-5386-4141-5, ISSN: 2325-6583, DOI: 10.1109/EDOCW.2018.00040, pp. 216-219, 2018.
Resources
Copy  (In order to obtain the copy please send an email with subject  Schu18d  to dke.win@jku.at)

Abstract (English)

In strategic management, strategy analysis includes an analysis of a company's strategic position. In particular, the PESTEL framework serves to analyze a company's macroenvironment, i.e., the political, economic, social, technological, ecological, and legal factors that influence a company's strategic position. In this paper, we demonstrate a modeling tool for PESTEL analysis implemented in MetaEdit+ using iStar 2.0 notation. Semantic technologies then serve to infer new knowledge from PESTEL models, namely the opportunities and threats that a company faces.

Keywords: strategic management, environmental analysis, SWOT, business modeling, metaCASE tools, CASE tools